140K–175K USD / year
Ecosystem Marketing Lead
MarketingRemote — US
Published on 2026-09-29
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About this role
The Ecosystem Marketing Lead at Lattice is responsible for developing and executing go-to-market strategies related to partnerships and integrations. This role focuses on engaging with a broad range of tech partners to enhance market presence and drive marketing initiatives that reach beyond traditional HR buyers.
About the company
Lattice is a performance management platform that helps organizations align, engage, and develop their workforce through tools for goal setting, performance reviews, and employee feedback. The company serves various industries by facilitating a continuous performance dialogue.
What you'll do
- Own partner-facing GTM strategy and packaging for ecosystem partnerships.
- Develop joint launches, campaigns, events, and content with strategic partners.
- Translate partner capabilities into clear customer value and messaging.
- Work with Sales and Marketing to activate partners through various programs.
- Represent Lattice at strategic partner events and lead activation.
- Identify and prioritize high-impact partners.
What we're looking for
- 5+ years in partner marketing or a related B2B SaaS role.
- Experience with joint go-to-market programs and campaigns.
- Ability to communicate technical products to non-technical audiences.
- Strong cross-functional collaboration skills.
- Clear communication skills to influence without authority.
Nice to have
- Experience in HR technology, AI, or work-tech ecosystems.
Benefits
- Medical, dental, and vision insurance.
- Life and disability insurance.
- Paid parental leave.
- Wellness apps and financial planning.
- 401(k) retirement plan.